A luxury interiors e-store with perks for early birds

Exciting designs, bespoke services and special offers for founding members at this chic site

The world may not need another website with the word “lux” or “deco” in thetitle, but in the case of members’ site LuxDeco.com, it does actually offersomething to sit up and take notice of. Founded by e-entrepreneur JonathanHolmes (who also founded i-kandi online interiors store a few years ago)the site brings something new to the selling of luxury design on the web.

It’s a tricky task to tackle, but Holmes’s edit (aided by buying directorSue Smart, the former Harrods high flyer who came out of retirement for thisproject, and ex-Selfridges senior buyer Caitlin McCann) is fresh andinteresting, full of highly desirable luxury homes items.

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Some of the brands – such as Volga Linen, Calvin Klein Home, KarlLagerfeld for Orrefors, Kenzo Home, Gingerlily silk bedding – are familiar, butthere is plenty of exciting new blood here, too: Stuart Scott,formerly of Somerville Scott, now produces his own hand-carved, wooden tables (a highlight is a chess-piece shaped, oiled walnut side table, £1,475);Delightfull lighting, whose offerings include a lovely brass chandelier inspired by a pipe organ, £6,150; the stylish,historically influenced Belgian brand Flamant, that has always been tricky totrack down (the Cerea Cabinet, £1,525, is a weathered oak cupboard atop a metal frame, with a fab interior painted as black as night); and therather crazy but lovable designs from Boca do Lobo, a Portuguese company offering kooky pieces, such as the gem-shaped, amethyst-colouredcabinet complete with gold-leafed, lion-head feet (sounds appalling, but isreally fun, £17,720) and the Equator Globe Bar (third picture, £4,935). Also worth taking a look at are the Nanimarquina handmade rugs – most notably the wool Do-Lo-Rez, designed by Ron Arad (second picture, £2,240) – and Glas Italia XXX Tables in pink, orange and yellow glass (first picture, from £975).

The site aims to keep things simple – it categorises according toobject, function or style. At the same time, its tools edit as they learn individuals’ tastes and allow members tocreate style pin boards. But perhaps the main difference between this andother interior e-stores is the bespoke service – the LuxDeco team will trackdown a piece, or have one made (where possible) in a chosen finish, as well asoffer interior-design advice. Being a founder member allows special extras, too, including free shipping on first orders, a 10 per cent initial discount and previews of certain new private collections. The early bird, as it were…

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