“Everything I know about embroidery, I learned here at Beaumont & Fletcher,” says new company director Jana Durisova. Trained as a hydraulic engineer and architect before turning to interior design, Durisova joined the London design house 12 years ago and, together with founder John Crowell, began developing the couture fabric side of the firm, which had previously specialised in furniture, lighting and mirrors inspired by the decorative arts of the 18th and 19th centuries. One of John Crowell’s first results was an exquisitely embroidered fabric with a £1,000 per m price tag. The atelier thought the labour-intensive creation was too expensive to be a commercial success, but it became an instant bestseller.
Beaumont & Fletcher’s embroidery is quite literally jaw-dropping; the patterns, designed singularly by Durisova, vary from intensely stitched bamboo leaves and stalks to Chinese figures in historical scenes, to solid geometric shapes on silks and velvets. The company now produces couture collections – the latest being art deco-themed – as a starting point for its largely bespoke interiors commissions. These range from single cushions (from £1,500) to schemes for entire rooms, with embroidered textiles for curtains and furniture, plus other accessories. “We are currently working on a big private project in Moscow, which is very decadent, and have recently created fabrics for a private jet and a yacht. These last two were very modern schemes – almost minimalist designs with lovely textures,” says Durisova.
The team base their designs on mood boards for the projects – or, as was the case with a palace in Abu Dhabi, a home visit – and create a sample embroidered piece to show to the client or interior designer. The techniques range from appliqué to delicate all-over designs in metallic threads, depending on whether something is to be regularly used or is a showpiece. The pieces are produced in Beaumont & Fletcher’s specialist India-based workshop, whose most intricate designs require a magnifying glass to be truly appreciated. “But it’s that detail our clients really want.”