For those that consider dining an art form, new website Jouw is laden with an intriguing array of accoutrements. Founded earlier this year by Amsterdam-based duo Martin Kullik and Jouw Wijnsma, the e-store serves up quirky cutlery and tableware inspired by the couple’s own collection of 15 one-off pieces, commissioned from applied artists and jewellery designers for events such as their experimental plant-based dinners at Amsterdam’s design-led Lloyd Hotel.
For those who dare to experiment at dinner parties, Christmas lunch or beyond, there’s Tala Yuan’s part-spoon, part-bowl (€49, second picture) made out of calabash plant, or Deborah Rudolph’s black granite plate (€109) with its scratched abstract design. Other standout pieces include Tatjana Giorgadse’s sculptural beetle plate (€495, third picture) made with recycled gemstones (€495); Cairns’ oversized silver spoon (€1,450) with its elongated handle, formerly an antique typewriter key; and Maki Okamoto’s surreal silver triple spoon (€470, fourth picture), created with inherited silverware.
The site’s bestsellers so far are the quirky multipurpose pieces of cutlery (example in first picture), such as a fork-cum-ice cream scoop (€98) or the gold-leafed spanner fork (€145), by Nils Hint; his fork with prongs that look like gnarled fingers sold out within an hour of the website going live and 16 other pieces have sold in three weeks. “People are intrigued,” says Kullik. “They have never seen anything like it before.”
New artists and 250 more products are being added this month, thanks to artist recommendations and even Instagram. “We want to challenge the artists as well as our customers,” says Kullik. “We look for pieces which distort reality, which lie on the edge of functional and experimental. All the designs have a minimalist yet edgy aesthetic and showcase handmade work.”