How to recreate the casual-chic Soho House look at home

The members’ club launches an e-boutique of its best-loved pieces

You have to take your hat off to Soho House. Having started in London’s Soho in 1995, the brand now operates 17 clubs around the world, with more in the works. And at the heart of this success is the carefully studied yet casually insouciant look of its “Houses” – from the bashed leather chairs that seat armies of media chaps with Macs in London, Berlin or New York to the distressed wooden tables and the hand-etched Barwell crystal glasses holding Espresso Martinis, the brand has carved out its own design niche.

“We started Soho Home because members always ask us where they can buy the things they see in the Houses,” explains founder Nick Jones of the newly launched online portal selling the best-loved pieces from the members’ clubs and hotel rooms. The site therefore includes a mix of items created specially for Soho House – the classic striped pool towels, for example, are on offer for £50, while push-the-boat-out pieces include the stunning Dozy sofas in mink mohair (£3,000, second picture) or flax linen (£2,850), handmade by George Smith in the north of England – alongside vintage finds. A skilled team of buyers – some poached from Selfridges – have scoured the world to source one-off pieces such as a brightly patterned 1930s Moroccan flatweave rug (£995, third picture) and a pair of perfectly distressed French art deco leather club chairs (£2,900) with “moustache” backs.  

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“We finally decided to launch our own range after we opened Soho House Chicago (first picture),” adds Vicky Charles, head of interior design for Soho House & Co Soho. “Whenever we open a new House, the plan is for the design team to create new products inspired by the location.” For the moment, though, the specially commissioned crockery from Warwickshire pottery Whichford, which features butter dishes (£40) and a jaunty teapot (£75), the aforementioned Barwell crystal (from £25, martini glass in fourth picture) and cable-knitted grey marle Harrison cushions (£45) make the website an excellent choice for wedding presents.





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