Embroidery expert Aiveen Daly has long offered her luxe, intricately stitched silk textiles on a bespoke basis. Recent commissions have included seven pleated oversized silk headboards for a private client project in Nigeria, upholstery for a yacht that works for both day and night, and a number of dressing chairs for a luxury hotel group. Her clients have included interior designer Katharine Pooley and developers Candy & Candy, and now she is giving her work a newly accessible angle with an online store.
“We were increasingly being asked for cushions and chairs off the shelf,” says Daly, who heads an atelier of six specialist craftspeople in north London and will be showing new designs inspired by haute joaillerie at the Decorex design show in September. “The collection we are initially offering is made up of the most popular designs, which we have created for a wealth of high-end projects over the past 10 years.”
Each item on the site features at least one of Aiveen’s signature methods – hand-beading, twisted silks or buttersoft leather – and adds “a touch of glamour through the detail”, says Daly. The lush Feather Flower Pink cushion (£590), for example, forms a floral motif from textured, hand-dyed feathers, while the Empress Bracelet cushion (£755) has a metal band crossing folded silk-satin, and the Gold Knot cushion (£540, first picture) features matching antique-gold satin piping and a knotted detail front.
Chairs – such as the Gatsby-worthy hand-beaded, patterned silk-satin-back Agave chair (£3,995, second picture) – and headboards will be added to the online offering next, as Daly builds stock in between bespoke interiors commissions. In the meantime, they can still be bought in the traditional way – over the phone, then made to order – if you can bear the wait.