One notable element of last week’s Salone del Mobile furniture fair in Milan was the number of fashion brands making an appearance, from Marni to Loewe to Tod’s. This week we have another fashion and interiors alliance: between prestigious Italian brands Smeg and Dolce & Gabbana. Their symbiosis has resulted in a limited-edition fridge, each hand painted in Sicily by local artists with typical patterns from the region and medieval duelling scenes, and priced individually depending on the design and configuration – but in the region of £30,000.
Inspiration comes in particular from the typical historical cart of the island – the carretto – an ornate, colourful style of horse- or donkey-drawn cart used for hauling heavy loads, or festival-goers during celebrations, and decorated to purvey local folklore. While the technique of painting on carts is a highly skilled and a dying one, the two flamboyant fashion designers tracked down the artisans and asked them to paint the fridges, with gloriously colourful results.
“Italian style is about high quality materials and poetic storytelling,” says Smeg CEO Vittorio Bertazzoni. “Artists through the centuries have used and experimented with new materials, and this is a new collaboration using an iconic design product as a blank canvas for their work.”
For gourmet goods only.