Genetic tests for bespoke skincare are gaining traction, and now comes a tailored fitness and nutrition regime based upon clients’ double helix, from DNAFit (£249, including follow-up consultation), which is popping up for six months in the expanded beauty area in Selfridges.
“We look at around 50 markers focused on elements of exercise and nutrition, from recovery speed and injury predisposition to, on the nutrition side, a response to carbohydrates and fats, the ability to detoxify, a lack of certain micronutrients and vitamins, and traits such as lactose intolerance and ability to metabolise caffeine,” explains Andrew Steele, DNAFit’s head of product.
Initially, a saliva and cell swab is taken from the inside of the cheek and sent off for tests, which come back 10 days later. After their analysis, a personal consultation is set up with one of DNAFit’s sports scientists, who can advise on a bespoke diet and exercise programme according to customer objectives – such as weight loss, building muscle, fitness goals or running a marathon.
Anyone who has ever dreaded the thought of spinning, for example, may now find bona fide scientific justification for avoiding the pursuit (“it’s just not in my DNA!”), but hopefully more likely is that clients might find inspiring new choices to keep them interested and motivated. After all, making healthy changes is what a new year is all about.