“Our USP is personalisation,” says Nick Popovici, co-founder of Vita Mojo, London’s healthy takeaway restaurant mini-chain where customers design their own meals using in-store iPads and the Vita Mojo app or website. “We can offer over nine billion delicious menu options – personalised by flavour, ingredients, macronutrients including fat, carbs and protein, or by dietary goals.”
The dishes, devised by former Ham Yard Hotel chef Paul Davies, include Cornish hake (about £8) with wild rice, broccoli, Jerusalem artichokes and turmeric lemongrass sauce, spicy grilled salmon (about £8) with quinoa, pomegranate, kale, crispy polenta and a zesty Thai dressing, and slow-cooked beef (about £8) with sweet potato mash, broccoli and red cabbage salad topped with salsa verde. But now Vita Mojo has taken its levels of customisation one step further by partnering with genetic profiling company DNAFit, which has worked with Premier League football teams, elite athletes and the NHS to provide DNA tests and tailored diets.
The process begins with a home saliva test (£186.75 from DNAFit), which, after being analysed by DNAFit, will provide detailed results about how your body responds to carbohydrates, salts and saturated fats; whether you have any lactose and gluten intolerance; and your individual antioxidant and vitamin needs. From this data, Vita Mojo uses its proprietary algorithm to recommend meals to match users’ personal needs and goals. For example, Turkey with broccoli, kale and sweet potato mash might be suggested for a customer needing a “Mediterranean macronutrient split”.
“Genetic variants differ from person to person and Vita Mojo is allowing customers to apply this truly personalised approach to food in their day-to-day lives,” says DNAFit’s head of professional sport and fitness, Andrew Steele. The bespoke meals can be ordered at any one of Vita Mojo’s three restaurants – Canary Wharf (delivery only), St Paul’s or Spitalfields – or via the easy-to-use app, in which case they can be prepared and packed in less than five minutes and delivered to locations across London.