From Emerald Musk to Peony Couture, Heartless Helen to Some Velvet Morning, the new crop of perfumes are a kaleidoscope of cool… Where will you be on the spectrum?
Designer brands are now vying for clients seeking individuality, from customised details to elaborate elements of haute couture. Simon Crompton reports
Nicholas Hoult dons power shoulders, pleat-front trousers and loose-cut shirts that echo both the ease and excess of the 1980s. Styling by Elad Bitton. Photography by Damian Foxe. Watches by Jaeger-LeCoultre