Farmdrop: an online farmers’ market

Farm-to-door shopping at the click of a mouse

Saturday-morning farmers’ markets are a popular way to start the weekend, but it can mean a juggling act to stretch the produce through the week. Step up Farmdrop, an online marketplace that delivers four times a week to addresses in the UK, bringing food fresh from the farm straight to your door.

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Divided into categories including fruit, vegetables, salad, bakery, larder, meat, dairy and coffee, the website is easy to navigate with great images and a mass of information on the supplier/farmer of each item. Mouthwatering recipes accompany each product – from chicken, leek and tarragon pie to pork belly Dong Po Rou – meaning it is possible to plan an entire dinner party, and buy accordingly, from your desk.

Founded by ex-Morgan Stanley stockbroker Ben Pugh, Farmdrop grew from a frustration with not being able to find locally produced food in season. Believing that he can reduce the need for the middlemen – the all-pervasive supermarkets – Pugh is pushing to lower the number of miles between buyer and supplier, and produce is delivered the same day as it leaves the farm.

Currently working with specially selected producers such as Fosse Meadows Farm, The Weald Smokery and Pig & Hay, plans are imminent to increase suppliers and recipes on the website – and delivery areas: “Based on the huge success we’ve had in London, where customer numbers are growing week on week, we’re researching opportunities to expand into other parts of the UK.”

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