Cru Kafe

Rich, organic, fairtrade coffee – and it comes in a capsule

I am, admittedly, a rather picky coffee drinker – a habit I picked up while living in London. I will walk a mile out of my way for just the right blend. So my latest caffeine fix is something of a surprise to me, because it comes in a pod.

Cru Kafe produces, it says, “finer coffee in a kinder capsule” – in other words, Nespresso-compatible pods that are recyclable and produce rich, proper coffee made from 100 per cent organic, fairtrade beans. After being tipped off about this clever combination by a friend, I’ve sampled all the varieties in the range. The Light Roast, with its hint of sweet caramel, and the Intense dark roast espresso, for a serious jolt of caffeine (it rates 12 out of a possible 12 on the strength scale), are my favourites, while Cru’s Dark Roast – a mélange of Brazilian, Peruvian and Ethiopian beans – is a strong blend with hints of chocolate and fruit, and the single-origin Decaf is perfect for a late-night cappuccino. What’s more, a portion of the proceeds from some of the blends is donated to charitable organisations such as Macmillan Cancer Support and the Galapagos Conservation Trust.


Cru Kafe pods (from £7 for 24) are available in the UK and parts of Europe – not to mention in every hotel room in the Soho House chain – and can be ordered in one-off shipments or via a monthly subscription. Now if only it were as simple to obtain in New York, I could get my morning groove back.


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