Artist-designed Grey Goose bottles

From Jarvis Cocker to Giles Deacon – creatives join the fundraising initiative

Is there an art to making the perfect martini? As we reported back in December, Grey Goose has put its spin on the question by collaborating with three Central Saint Martins alumni, jewellery designer Hannah Martin, fashion designer Jean-Pierre Braganza and fashion writer Iain R Webb on three limited-edition (of 10) martini gift sets (£695), with 55 per cent of proceeds going to the Les Visionnaires Scholarship Fund, which helps put students through the fashion and art school. But the project has grown…

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The collaborators now number 21 and each has designed artwork for limited-edition bottles of the premium vodka with the brief “fly beyond”. These will go under the hammer in an auction hosted by Dylan Jones on July 2, alongside original artworks and personal items donated from the artists as part of the project. Names range from Terence Conran, fashion designer Giles Deacon (whose bottle, first picture, features beautiful fashion sketches), musician Jarvis Cocker (his bottle has a goose sitting on a golden egg, second picture) and milliner Stephen Jones (whose bottle is a fabulous feathered creation, third picture) to GQ editor Dylan Jones (a selfie features on his bottle, fourth picture) and fashion accessories designer Beatrix Ong.

Alongside the auction, a Les Visionnaires cocktail collection is being launched at the Rumpus Rooms at the Mondrian hotel – a collaboration between mixologist Ryan Chetiyawardana and Grey Goose global brand ambassador Omar Sequera – and all proceeds from each sale will go to the fund.

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For more luxuries with philanthropic clout, take a look at the IWC watch, which raises money for a children’s sports charity, or Fendi’s travel bag, which aids victims of abuse.

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