A new online auction looks set to be the hot ticket for those in search of fine and rare spirits

Karuizawa 1967, sold for £7,100
Karuizawa 1967, sold for £7,100 | Image: © whisky.auction

Sales of fine and rare whisky at auction are now at an all-time high – in 2014 alone sales of Scotch jumped 68 per cent, with some of the most sought-after names now giving record returns. For those planning to invest or sell, it’s high time you took note of the newest addition to the auction scene, whisky.auction, a site destined to become a leading hub for the international trade in premium whisky.

Founded by Sukhinder Singh, the Brit behind the renowned retailer Whisky Exchange, whisky.auction prides itself on offering a level of expertise that few auction houses can match – and with the Whisky Exchange’s reputation behind it, the site’s monthly auctions look set to attract some of the most prestigious lots.

Macallan 1962 25yo crystal decanter, sold for £2,300
Macallan 1962 25yo crystal decanter, sold for £2,300 | Image: © whisky.auction

While the emphasis is on fine and rare whisky, whisky.auction will also deal in other spirituous rarities – expect collectable absinthes, cognacs, rums and rare gins – as well as interesting ports and champagnes, liqueurs, miniatures and memorabilia.

A veteran of the whisky auction scene with a personal collection of more than 6,000 rare spirits, Singh felt there was a gap in the market for a site that was efficient and user-friendly enough to serve a market that’s now growing more international and fast-paced by the day.


“Even though there are number of online auctions, we felt there was room for someone to create a site that will surpass all others in terms of ease of use and functionality,” says Singh, who has invested heavily in software designed to make tracking lots and bidding as easy as possible.

And whether you’re an experienced trader or dipping your toe into the scene for the first time, whisky.auction makes getting started a cinch, offering a glossary and a step-by-step guide to buying and selling. Not sure if that bottle in your cellar really is a vintage Macallan or not? Then you can avail yourself of its free valuation and advice service as well. The next auction takes place on May 25 – the cut-off date for submissions is the 21st.


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