For those who want to enjoy a weekly dram of the finest offerings from Scotland, Ireland, America or Japan, Fitzrovia restaurant Bam-Bou’s Red Bar is launching a whisky society, which will provide members with rare tastings, a tiered discounting system based on loyalty, and a number of industry insiders on hand to offer their expertise (including talking them through the 100-bottle-strong Japanese collection). Known as The Charred Society, which alludes to the practice of charring the inside of the barrel before whisky is added, it will be a chance to try some under-the-radar whiskies and others not always available to the public.
“We are very excited about The Charred Society, as we feel that through regular whisky meetings we can share our passion for whisky with people who care about it as much as we do,” says Ladislav Piljar, general manager of Bam-Bou. “The timing is perfect. We’ve expanded our Japanese whisky collection and a strong base of bar regulars really adds to the fabric and fun of the bar. To meet once a week and tell stories over a dram – what more could you ask for? We’ll be inviting ambassadors, distillers, whisky makers and connoisseurs to bring their favourite whiskies, experiences and stories to the weekly club to share with us all.”
Membership is free, and members are provided with a whisky passport that offers varying amounts of tastings (from £5 for 25ml). A red passport provides 25 per cent discounts on drams, a blue passport 30 per cent and, when all those have been tried, gold 35 per cent off all whiskies.