It’s that time of year when we raise a toast to those we love and appreciate, but in the smartphone age there’s surely a more modern, high-tech and glamorous way to gift a bottle or glass of champagne? Well, thanks to Veuve Clicquot, the sparkling surprise is now in the method of its delivery. Download the marque’s ingenious new Click for Clicquot app (via the iTunes store) to a smartphone and tap to instantly put a glass or bottle of crisp, sparkling Yellow Label on ice for a friend at a chic London hotspot. Sync your phone’s contacts with the app and match the relevant parties to a restaurant of your choosing: the culturally tapped-in to the just-reopened foodie institution that is Quaglino’s, perhaps; a Victoriana lover to Mr Fogg’s; or, in the new year, a bookworm to Café Royale’s Oscar Wilde Bar – and simply send a text letting the recipient know the fizz is awaiting them. The list of restaurants also goes on to include Cartizze at Mews of Mayfair, Barts and Hix Selfridges, with others such as Balthazar about to join the roll call.
As present-giving scenarios go, it certainly couldn’t be much swifter. The app can even scan your credit card using your phone camera, taking payment details expediently without any tedious data input or registration process. So, tap, tap, tap, and there it is: effervescent gift given.