Olivier Krug

Bid in our charity auction for a Krug-paired five-course dinner with champagne royalty

Olivier Krug, sixth-generation member of the wine-making dynasty, is de facto champagne royalty. For How To Spend It’s 20th anniversary charity auction he is hosting a five-course champagne-paired dinner for six in his childhood home in Reims, where he grew up cycling among the barrels in Krug’s private cellars.

Following in the footsteps of his late father, Olivier is now director of the maison, making his mark by taking the marque to new markets, such as Japan – now one of its most profitable, thanks to his passion and enthusiasm as he travels around pulling corks and spreading the Krugiste gospel of unabashed luxury and pleasure. Though the maison was bought by LVMH in 1999, Olivier is unquestionably the keeper of the Krug flame.


As well as the dinner, the six lucky diners will gain a unique insight into the House of Krug, with a pre-dinner tour of one of its most famous vineyards, Clos d’Ambonnay, and the cellars in Reims – not usually open to the public even by appointment. Chin chin.

How To Spend It is auctioning this unique experience in aid of Save the Children in an online sale hosted by Christie’s – now live and ending on Thursday December 11. Bidding starts from £5,500 at www.christies.com/htsi. For more information, visit our How To Give It page.


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