The announcement that Ruinart’s pop-up one-bedroom Hotel 1729 will be opening in Notting Hill this year for 10 nights (from Thursday July 4 to Sunday July 14) should have champagne lovers fizzing with anticipation. Conceived by the fashion designer Jonathan Anderson, creative director and founder of JW Anderson and creative director of Loewe, it offers one-night-only bookings for a maximum of two guests (priced £1,200), which includes chauffeur transfers, dinner, breakfast and a selection of Ruinart cuvées – and, for an additional £160 per person, residents can host a dinner party for up to six guests.
Anderson drew inspiration for the hotel from the vineyards, cellars and cuvées at the maison in Reims, Champagne, and his concept tells the story of one of the world’s first champagne houses (established in 1729) through a contemporary lens. “I’d never visited before,” says Anderson, who began his career at Prada before launching his own critically acclaimed menswear label in 2008 and taking the reins as creative director of Loewe in 2013. “It was amazing to see the vineyard and the process. What I found so inspiring was going subterranean and discovering the raw foundations of the house. I was fascinated by the historical context and liked the idea of creating an experience where people can enjoy food and drink together. I think that’s also where fashion retail is heading – towards the experiential.”
The project is part of an ongoing series of ventures in which Ruinart espouses the philosophy of the “art de vivre”. Last year, its temporary hotel opened in Primrose Hill with a design by Tom Hingston, the creative director behind David Bowie’s last music videos. Guests can book for this year’s fashion-forward experience from Wednesday May 29.