JW Anderson conjures a fashion-edged fantasy at Ruinart’s pop-up champagne hotel

The immersive hotel experience returns this summer in Notting Hill with a creative concept by fashion supremo Jonathan Anderson

Guests will enjoy breakfast, dinner and a selection of Ruinart cuvées during their stay at the immersive pop-up hotel
Guests will enjoy breakfast, dinner and a selection of Ruinart cuvées during their stay at the immersive pop-up hotel

The announcement that Ruinart’s pop-up one-bedroom Hotel 1729 will be opening in Notting Hill this year for 10 nights (from Thursday July 4 to Sunday July 14) should have champagne lovers fizzing with anticipation. Conceived by the fashion designer Jonathan Anderson, creative director and founder of JW Anderson and creative director of Loewe, it offers one-night-only bookings for a maximum of two guests (priced £1,200), which includes chauffeur transfers, dinner, breakfast and a selection of Ruinart cuvées – and, for an additional £160 per person, residents can host a dinner party for up to six guests.

Jonathan Anderson, seen here descending the steps of Ruinart’s cellar, has taken inspiration from the French maison to create an immersive experience at the one-bedroom pop-up hotel, which will be open for 10 nights only in Notting Hill
Jonathan Anderson, seen here descending the steps of Ruinart’s cellar, has taken inspiration from the French maison to create an immersive experience at the one-bedroom pop-up hotel, which will be open for 10 nights only in Notting Hill
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Anderson drew inspiration for the hotel from the vineyards, cellars and cuvées at the maison in Reims, Champagne, and his concept tells the story of one of the world’s first champagne houses (established in 1729) through a contemporary lens. “I’d never visited before,” says Anderson, who began his career at Prada before launching his own critically acclaimed menswear label in 2008 and taking the reins as creative director of Loewe in 2013. “It was amazing to see the vineyard and the process. What I found so inspiring was going subterranean and discovering the raw foundations of the house. I was fascinated by the historical context and liked the idea of creating an experience where people can enjoy food and drink together. I think that’s also where fashion retail is heading – towards the experiential.”

Anderson was particularly intrigued to discover “the raw foundations of the house”
Anderson was particularly intrigued to discover “the raw foundations of the house”
The Ruinart vineyard is located in the Champagne region of France
The Ruinart vineyard is located in the Champagne region of France

The project is part of an ongoing series of ventures in which Ruinart espouses the philosophy of the “art de vivre”. Last year, its temporary hotel opened in Primrose Hill with a design by Tom Hingston, the creative director behind David Bowie’s last music videos. Guests can book for this year’s fashion-forward experience from Wednesday May 29.

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