Close encounters of the Krug kind

All aboard for a train journey accompanied by Krug champagne, fine food and live musical performances selected by Jools Holland

Jools Holland is the orchestrator-in-chief of this year’s Krug event
Jools Holland is the orchestrator-in-chief of this year’s Krug event

Music is a language that speaks to everyone because music is a language of emotion,” says Margareth Henriquez, president and CEO of Krug Champagne. Together with Olivier Krug, the director of the prestigious champagne house, Margareth sees a parallel between the blending of individual plots of vineyards that go into champagne and musical performance. For Krug, a lyrical approach to music and tasting enhances the experience of champagne.

Holland has arranged for the luxury train to stop at three private platforms, Medstead & Four Marks, Alresford and Ropley, for a series of exclusive musical performances
Holland has arranged for the luxury train to stop at three private platforms, Medstead & Four Marks, Alresford and Ropley, for a series of exclusive musical performances

No surprise then that for its third consecutive Krug Encounters, Krug is this year bringing on board Jools Holland as orchestrator-in-chief of its gourmet event combining Krug champagne, fine food and music. Throughout the day (held on Friday August 31, priced £450 per person or £800 for a pair), Krug lovers will be given the opportunity to savour the recently launched Krug Grande Cuvée 166ème Edition, which, with Krug 2004 and Krug Rosé, will be served with a variety of gourmet dishes.

Advertisement

Last year saw the acclaimed ArgentinianSeven Fires chef Francis Mallmann link up with Krug, and the year before a memorable night on Osea Island with rock ’n’ roll Michelin-star chef Michael O’Hare and a soundtrack curated by The Clash’s Mick Jones. This summer’s Tracks on Tracks by Jools Holland promises to be as original as the last two. Departing from London Victoria, 150 guests will travel across the English countryside by train. No, not Network Rail via Clapham Junction, Pratt’s Bottom and Slough, but on a private luxury train stopping at three private platforms at Medstead & Four Marks, Alresford and Ropley for a series of exclusive musical performances.

Chef Luke Robinson of London’s Evelyn’s Table will create a gourmet experience
Chef Luke Robinson of London’s Evelyn’s Table will create a gourmet experience

Each act has been hand-selected by Jools Holland as part of a curated musical journey featuring Irish singer-songwriter Jack Lukeman, known for The King of Soho and his cover of The Rolling Stones’ Paint It Black among other songs, and the talented new Sony signing Hailey Tuck (debut album Junk), who’s appeared on Later... with Jools Holland, and sings, appropriately, Alcohol. To ramp up the suspense, the identity of the third surprise musical star is being kept under wraps by Jools and Olivier.

Advertisement

“I am delighted Krug has asked me to be part of the next Encounters, hosted on a train,” says self-confessed train enthusiast Jools Holland. “I am a great fan, and I particularly admire the way it treats the growing of grapes and the creation of champagne with the sensibility of musical art.” For his part, Olivier Krug is “thrilled to be collaborating with Jools Holland. His role as ‘conductor’ will bring his musical expertise and gravitas to the forefront of this unforgettable train journey.”

See also

Advertisement
Loading