Ruinart is known for its innovative, immersive experiences enhancing the enjoyment of its famous cuvées, and the latest arrives in London in the form of Hotel 1729 – a pop-up address that will take over a “discreet location” in London’s Primrose Hill for just 10 days from June 30 to July 10.
The establishment has only one bedroom and will take bookings for just one night. Guests can expect an “unexpected and dreamlike” interpretation of Maison Ruinart’s history, masterminded by Tom Hingston of Hingston Studio, best known for producing music videos and artworks for artists and brands including David Bowie, Nick Cave and Christian Dior. The hotel will reflect his expertise in set design, interiors and sound and lighting installations, with spaces that stimulate both eyes and ears.
At the heart of the experience, of course, will be the champagne itself: Ruinart’s maître d’hospitalité Olivier Livoir will be on hand to lead tastings of its various cuvées and reveal aspects of the house’s history, while experimental Danish chef Bo Lindegaard will serve imaginative cuisine to match.
In addition to staying overnight à deux, guests can also invite four dinner guests if they choose. Given that Ruinart’s motto is “living is an art form”, either option will be a night to remember.