Could this be the Airbnb of the food world? From booking a doughnut booth for a baby shower for 10 to a cocktail bar for a corporate convention for 10,000, London-based Feast It allows the event organiser to search for different catering options by UK postcode. The results can then be refined by budget, type of cuisine, dietary requirements and vendor type (food truck, caterer or market stall).
The brainchild of childhood friends Digby Vollrath and Hugo Campbell, Feast It came about when Vollrath noticed how time-consuming it was for event planners to line up food traders and receive quotes. “It was booking a street-food truck for Hugo’s mum’s 50th birthday that really brought the idea to fruition,” says Vollrath. “It became clear that there was the need for a platform to streamline the process for everything, from booking one truck for a garden party to sorting out 45 trucks for a major festival.”
Drawing on their backgrounds in event planning and digital media, the duo formed the company in January 2017 and have provided food and drinks for everything from private parties to corporate celebrations for Monocle, Amazon and LinkedIn; from Fashion Week launches and wrap parties for Disney to Royal Academy soirées and outdoor cinema screenings at the Roundhouse. A wedding for 350 guests in rural Oxfordshire? Feast It provided cocktails served from a vintage ambulance and a variety of food vans serving gourmet burgers, Mauritian curries, crepes and ice cream sandwiches, topped off by after dark espresso martinis and bacon butties to keep revellers going well into the night.
With over 250 street food vendors to choose from – Hola Guacamole, The Breakfast Club, Dirty Burger, Blu Top Ice Cream, Hummus Bros, Bubbledogs and The Cheese Truck among them – there is something for virtually every taste, dietary requirement or occasion. “The chefs we work with love to create bespoke menus for each event,” says Volltrath. “Sometimes the creations can be a little wacky, but mostly they’re incredible. Brussels sprout pizza? Panettone gelato? Christmas pudding brownies? We’ve seen it all…” Of course, Feast It has cachet long beyond the festive season. “The best thing about street food,” says Campbell, “is that there are very few rules. It can be low-key but amazingly glamorous at the same time.”