Penfolds’ unique vertical for a cool £1.2m

Hedonism Wines offers a six-decade signed collection of the iconic Grange

There’s quite a rapport brewing between new Mayfair-based emporium Hedonism Wines and Australia’s best-known fine-wine producer, Penfolds. Earlier this year, Hedonism was the first retailer to purchase one of just 12 handcrafted ampoules of its Block 42 Kalimna Cabernet Sauvignon, priced at £120,000. Now that almost looks like small beer compared to the pair’s latest genuinely unique offer, The Penfolds Collection. It comprises a full vertical of the iconic Grange, with an example for every year, spanning the six decades from the first experimental vintage in 1951 to the latest release of the 2007. Each bottle has been authenticated and individually signed by Penfolds’ three chief winemakers: Max Schubert, John Duval and Peter Gago.

The Penfolds Collection also comes with a set of 13 magnum cases, including the rare 2004 Bin 60A Cabernet Sauvignon and the 2008 Bin 620 Cabernet Shiraz, both from Coonawarra. On top of that, the buyer will also be sent a case of Penfolds Icon and Luxury wines upon release for the next 10 years. And just in case there are any further gaps that need filling, the Penfolds wine team will work with the buyer to acquire £50,000 worth of other older vintages.


Although various Penfolds collections have been compiled and sold in recent years, Gago believes this is the finest set ever to be sold. And at £1.2m, it is clearly the priciest by some considerable margin.

Finally, the deep-pocketed buyer will also receive two business-class tickets to Adelaide from anywhere in the world. Arrival down under will be followed by an exclusive two-day wine trip that includes a VIP tour and tasting at Penfolds’ historic Magill Estate, with two nights’ luxury accommodation and a grand finale dinner at the vineyard restaurant, hosted by a member of the winemaking team.


According to Hedonism’s head buyer, Alistair Viner: “This really is a once-in-a-lifetime opportunity to purchase something truly special in the world of wine, from one of the world’s greatest wineries.” He adds that all the existing wines in the collection will be on display at Hedonism by the end of January.