Dom Pérignon pops up at Claridge’s

A Molton Street installation and a collaboration with Simon Rogan

A sleek, black 22m-long pop-up installation in the middle of London’s South Molton Street might not appear the most obvious place to learn about the art of making vintage champagne, but those who cross the threshold of Transformation (from October 20 to 23) will be treated to a 15-minute multisensory experience that will transport them through the history and skill behind the making of Dom Pérignon.

The voice of cellar master Richard Geoffroy will introduce guests to the Plénitudes – exquisite versions of the house’s champagnes that have peaked at seven (known as P1) and 15 (P2) years – as well as how the champagne is transformed in its cellars in Epernay, beginning with a tasting of the Dom Pérignon 2006.


The maison has also paired up with Claridge’s to create special P2 menus (from £120 to £450 per person) in collaboration with Simon Rogan at Fera restaurant, served in the Dom Pérignon suite. “Taking inspiration from the vintages, I have designed experimental three-course lunch and five-course dinner menus,” says Rogan. “Dishes include cylindra beetroot, roe deer, blackcurrant and hemp and meadowsweet cake, cherries, pine and sheep’s yoghurt. The textures and tastes of each course are perfectly paired with the aromas and facets of each of the vintages.”


Geoffroy will also be on hand: “I will lead guests through the wine’s singularity and the effects on the palate and the senses – they will feel the wine’s intensity through sight, sound and taste.”

See also