Immersive experiences are very much the trend of the moment, and mavericks Bompas & Parr are kings of the all-encompassing theatre-meets-gastro experience. Their latest extravaganza is The Joy of Bees – a flavour-based experiential art installation beginning on Friday October 7 (for which booking is now open). It celebrates the life of the bee and the journey of the honey from flower to jar, and brings together rare and exotic honeys from Relais & Châteaux properties across the world.
The two-day event will take place over four floors of a townhouse in London’s Soho and will include a fragrant indoor garden, a honeybee observation hive and honeycomb-inspired contemporary art – with cookery demos along the way.
Although the honeys that form the pillars of this installation are too rare to go on sale, taste journeys will be choreographed by honey experts Bermondsey Street Bees, who will explain the importance of the terroir, while a honey sommelier will supply detailed tasting notes. All proceeds from the tickets (£9) will be donated to The British Beekeepers Association.