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Heritage in a bottle – the Creed story

Creed has, throughout its 256-year history, established an unrivalled reputation for its refined fragrances

Olivier Creed at work
Olivier Creed at work

In an era when the fragrance industry is dominated by globally advertised fashion and celebrity brands, it comes as a refreshing surprise to discover an authentic family-owned perfume house dedicated to the creation of highly original fragrances of extravagant quality and inspiration.

This unique story began in 1760. A pair of scented leather gloves was delivered to King George III by a new London tailoring company. Founded by James Henry Creed in the same year as the young King’s accession, the House of Creed has created fragrances for the discerning and the discriminating for over 260 years.

Oliver Creed’s family portrait
Oliver Creed’s family portrait

Queen Victoria – George III’s granddaughter – appointed Creed as an official supplier to the royal household. Then, in 1854, under the patronage of Napoleon III and his empress Eugénie, the stylish leader of European fashion, the House of Creed moved its headquarters to Paris.

In newly rebuilt and glittering second empire Paris, Creed embellished its reputation for impeccable tailoring and for the exclusivity of its rare and limited-edition House fragrances. The tact and discretion with which a royal, aristocratic and socially prominent clientele were handled rapidly became part of the Creed legend.

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Creed has created a legacy of unrivalled scents treasured by perfume connoisseurs and all admirers of quality, style and panache. Over the centuries, the Creed family has produced over 200 perfumes all testifying to a unique creative spirit that has been passed, together with a keen inherited nose, from father to son through seven generations.

Today Olivier Creed, “créateur parfumeur” and direct descendant of James Henry Creed, continues this great tradition. Accompanied by his son Erwin, Olivier travels extensively to source, research, inspect and commission the finest materials.

Olivier Creed in the present day
Olivier Creed in the present day

Still based at Paris, with a factory at Fontainebleau, Creed manufactures many of its own essences using a traditional infusion technique – a process now abandoned as too costly by the modern perfume industry, but one that enables Creed to maintain the superior quality and authenticity of its fragrances. The raw ingredients and the resultant perfume are still weighed out, mixed and macerated by hand. The process is laborious, painstaking and labour intensive but Creed is driven by artistry and perfection, not by commercial priorities.

A timeless, modern act of creation: perfume of the past, fragrance of the future.

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