Like a perfect, modern cushion-cut diamond in a setting of classic white gold, Bucherer Fine Jewellery combines the best of contemporary jewellery design with a respect for tradition and an appreciation of quality.
The latest collections from this esteemed Swiss jeweller are as chic and innovative as ever, designed for the modern woman who wants cutting-edge style combined with timeless quality. The architectural style of the B Dimension fine jewellery collection, for example, is inspired by the work of artist Ellsworth Kelly, while Peekaboo is a romantic but playful collection with a nod to the style of Queen Marie Antoinette.
Both collections were designed in New York by South Korean jewellery designer Yunjo Lee. They were then crafted into future heirlooms by Swiss goldsmiths and gem-setters who draw on well over a century of Bucherer Fine Jewellery expertise.
To have and to hold
The company was first established in 1888 by Carl F Bucherer, grandfather of current CEO Jörg G Bucherer. It introduced the town of Lucerne in Switzerland to fine jewellery and watches and has maintained its passion for innovation and expertise for more than 130 years. Striving to stay ahead of trends and building long-lasting relationships with diamond producers, as well as its loyal customers, it particularly attracts couples in search of beautifully created engagement rings.
In 1960, the company foresaw growing demand for simple forms and designed a trendsetting ring collection with integrated baguette-cut diamonds and emeralds. At the 1971 Diamonds International Awards in New York, Bucherer Fine Jewellery was doubly honoured in recognition of its commitment to experimenting with unusual gems, receiving a commendation for a brooch of spectrolite, brilliant diamonds and emeralds, as well as for a ring featuring spectrolite and diamonds.
More recently, in 1990, the jeweller led the renaissance of the solitaire diamond, with oval or baguette-cut stones set in white-gold chatons. These rings are still hugely popular with couples looking to mark their engagement, although they may carry a modern twist – such as a band encrusted with further diamonds, as reflected in the Joy Brilliant Cut white-gold solitaire.
And at the turn of the millennium, the company became the first jeweller worldwide to introduce a proprietary pearl-grading system, assessing size, colour, lustre, purity, surface and shape.
Perfectly set for the future
Bucherer Fine Jewellery is increasingly becoming a brand of choice for wedding and engagement rings, as well as showstopper pieces such as its 9.58ct Brilliant Cut diamond earrings set in white gold. Tobias Lanz, the company’s chief diamond buyer, says: “Our vision is to continue to be seen as the compass of the industry, establishing new retail concepts and accessible boutiques that surprise our customers with every visit. It’s all part of leveraging our rich heritage and our dedication to high-end execution, based on our passion for the industry and the values of a third-generation family company.”
Although current collections are sleek and often minimalist in design, they always feature exceptional stones. The Joy collection of wedding bands, with brilliant-cut diamonds set in yellow or white gold, would entice any bride. As would the more traditional style Ring Trilogy Brilliant Cut white gold engagement ring with a 0.5ct diamond.
Much of Bucherer Fine Jewellery’s success remains rooted in its Swiss heritage. “We owe the foundations on which we continue to grow on the initiative and entrepreneurial achievements of my forefathers,” says Jörg G Bucherer.
This understanding of how the past can support and inspire the future is at the heart of every design: a happy synthesis resulting in contemporary, covetable jewellery that is always in fashion.