Archiv-e is a photographic paean to California culture. The newly launched e-store – the work of Tom Adler (a noted art book publisher, surfer and creative director from Santa Barbara) and his partner Evan Backes – is a treasure trove of prints depicting the West Coast, from surfing and rock climbing images to beautiful pictures of nature and scenery, all from renowned photographers, both past and present.
“After years of publishing photography books and working on design projects and gallery exhibitions, we have become friends with dozens of celebrated photographers,” says Backes. “Although most of them show in galleries all over the world, we wanted to develop a platform to offer their work as non-edition, beautifully printed, framed prints at a reasonable price.”
The result is certainly beautiful to browse, with black and white images – Palm Frond by Hawaiian underwater photographer Wayne Levin and the iconic Field by famous photojournalist Dorothea Lange – pitted against glorious, full-colour prints. Dewey Nicks’ Pink Wall, for example, is a cheerfully bright central Californian study of stacked surfboards, while Ron Stoner’s images (such as Print 3) capture 1960s surf culture in all its technicolour glory.
Prints (from $135 for 8in x 10in) are made using a high-precision, 10-channel Epson fine art printer, which enhances their colour and clarity, and each is available in a white, black or natural wood frame with UV, scratch-resistant acrylic – and arrives ready to hang. “These are simply things people like to look at and live with,” says Backes.