With acatalogue of clients that includes Marc Jacobs, Calvin Klein, Hugo Boss andSergio Rossi, digital marketing studio CreateThe Group was perfectly positionedto call on a few famous friends to contribute to its fundraising auction forpost-Sandy regeneration efforts in New York. The result, Re/Create, launcheson Friday January 11 and features a covetable collection of unique pieces from some of thebiggest names in the creative industries, with all profits donated to thecause.
More than 50 lotswill be up for grabs in three 10-day eBay auctions, withhighlights including a gold-plated and feathered arrow brooch by Louis Vuittondesigner Kim Jones (first picture), a Kate Moss photography book signed (and kissed) by thesupermodel, a custom trench coat by Burberry’s Christopher Bailey and anabundance of one-off handbags by the likes of Sarah Burton, Vivienne Westwood,Alexander Wang (second picture) and Nicola Formichetti (third picture). The jewel in the crown of the sale (and onlyavailable to US-based bidders, alas) is the donation from Net-a-Porter founder NatalieMassenet: a 60-second trolley dash at the Net-a-Porter and Mr Porter stockroomin New Jersey, complete with a chauffeur-driven car to ferry the lucky bidder,and his or her haute haul, back to the airport.
Almost asexciting as the items themselves are the accompanying Spotify soundtracks thateach donor was asked to compile. Intended to raise awareness for the auction,they also give a fascinating insight into next-season inspirations (both MarcJacobs and Frida Giannini’s playlists feature Bowie tracks), unlikely musicaltastes (Natalie Massenet’s includes a track by Miamirapper Flo Rida) and even guilty pleasures (Michael Stipe’s incongruouslyincludes Brandy’s 2002 chart-topper What about Us).