A philanthropic auction of fashion-forward pieces

The one-off covetables being sold online in support of post-Sandy regeneration

With acatalogue of clients that includes Marc Jacobs, Calvin Klein, Hugo Boss andSergio Rossi, digital marketing studio CreateThe Group was perfectly positionedto call on a few famous friends to contribute to its fundraising auction forpost-Sandy regeneration efforts in New York. The result, Re/Create, launcheson Friday January 11 and features a covetable collection of unique pieces from some of thebiggest names in the creative industries, with all profits donated to thecause.

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More than 50 lotswill be up for grabs in three 10-day eBay auctions, withhighlights including a gold-plated and feathered arrow brooch by Louis Vuittondesigner Kim Jones (first picture), a Kate Moss photography book signed (and kissed) by thesupermodel, a custom trench coat by Burberry’s Christopher Bailey and anabundance of one-off handbags by the likes of Sarah Burton, Vivienne Westwood,Alexander Wang (second picture) and Nicola Formichetti (third picture). The jewel in the crown of the sale (and onlyavailable to US-based bidders, alas) is the donation from Net-a-Porter founder NatalieMassenet: a 60-second trolley dash at the Net-a-Porter and Mr Porter stockroomin New Jersey, complete with a chauffeur-driven car to ferry the lucky bidder,and his or her haute haul, back to the airport.

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Almost asexciting as the items themselves are the accompanying Spotify soundtracks thateach donor was asked to compile. Intended to raise awareness for the auction,they also give a fascinating insight into next-season inspirations (both MarcJacobs and Frida Giannini’s playlists feature Bowie tracks), unlikely musicaltastes (Natalie Massenet’s includes a track by Miamirapper Flo Rida) and even guilty pleasures (Michael Stipe’s incongruouslyincludes Brandy’s 2002 chart-topper What about Us).

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