Eight brand initiatives in aid of the Australian wildfire crisis

How restaurants, beauty brands and fashion labels are supporting bushfire relief

Recent bushfires around the New South Wales town of Nowra
Recent bushfires around the New South Wales town of Nowra | Image: Getty Images

Sand & Sky

Sand & Sky is an Australian skincare brand best known for its Pink Clay face masks. On January 6, the company pledged to match every dollar donated through its GoFundMe page until a target of $10,000 has been met. Currently the number stands at just under $5,000, with all money raised going directly to the Australian Red Cross. sandandsky.com. 

Australian skincare brand Sand & Sky is matching every dollar donated to its GoFundMe page in support of the Australian Red Cross
Australian skincare brand Sand & Sky is matching every dollar donated to its GoFundMe page in support of the Australian Red Cross

Lululemon

Last weekend, athletic-wear label Lululemon supported the Australian Bushfire Relief Run, a virtual race that was run by 19,398 participants worldwide – an initiative that raised about £593,000 for the Australian Red Cross. Further fundraising events will also be taking place, including a yoga class at its Perth store on January 26. lululemon.com.

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Bright

On February 10, Hackney restaurant Bright will host a fundraising dinner, raffle and silent auction. Five courses will be served by the likes Ixta Belfrage, recipe developer at Ottolenghi, and Sebastian Myers, head chef of local wine shop-cum-restaurant P Franco. Prizes are yet to be announced but are set to include one-on-one chef tutorials at Michelin-starred restaurants. As all chefs, wine, produce and prizes have been donated, 100 per cent of sales will go to Red Cross Australia and Wildlife Victoria. brightrestaurant.co.uk. 

Hackney restaurant Bright will host a fundraising dinner, raffle and silent auction on February 10
Hackney restaurant Bright will host a fundraising dinner, raffle and silent auction on February 10

Ralph & Russo

Tamara Ralph and Michael Russo, the Australian founders of luxury fashion house Ralph & Russo, have used their brand to launch a fundraiser in aid of the Australian Red Cross Disaster Relief and Recovery Fund. Donations can be placed via this Facebook group, and this week a Ralph & Russo tuxedo worn by Fleabag’s Phoebe Waller-Bridge to the 2020 Golden Globes was auctioned for AU$40,000 (about £20,920) – an amount that was split equally between the Red Cross, WIRES Wildlife Rescue Emergency Fund and Wildlife Victoria. ralphandrusso.com.

The Ralph & Russo tuxedo worn by Phoebe Waller-Bridge to this year’s Golden Globes raised AU$40,000 at auction for bushfire relief
The Ralph & Russo tuxedo worn by Phoebe Waller-Bridge to this year’s Golden Globes raised AU$40,000 at auction for bushfire relief

Aesop

The skincare label is encouraging its customers to support the Australian Red Cross, RSPCA New South Wales and RSPCA Victoria, among others. As well as contributing about £52,350 to the Australian Red Cross, the brand will be matching donations made by its employees. aesop.com. redcross.org.au. rspcansw.org.au. rspcavic.org.

Aesop will contribute about £52,350 to the Australian Red Cross, and is encouraging its customers and employees to follow suit
Aesop will contribute about £52,350 to the Australian Red Cross, and is encouraging its customers and employees to follow suit

Hawksmoor

British steakhouse Hawksmoor will be taking voluntary donations for the New South Wales Rural Fire Service on Australia Day, January 26, at its branches in London, Manchester and Edinburgh. The funds raised will be matched by the restaurant. thehawksmoor.com.

Hawksmoor will match donations for the New South Wales Rural Fire Service on Australia Day, January 26
Hawksmoor will match donations for the New South Wales Rural Fire Service on Australia Day, January 26

Brie Leon

Over the weekend of January 4, Australian accessories brand Brie Leon donated 100 per cent of sales to the New South Wales Rural Fire Service and WIRES, an amount that came to about £3,410. Next week it launches a new collection of satin bags called The Mini Chloe, with about £10.50 from each sale going to the cause. brieleon.com.

Australian accessories brand Brie Leon will donate AU$20 from each sale of its Mini Chloe bags
Australian accessories brand Brie Leon will donate AU$20 from each sale of its Mini Chloe bags

Abercrombie & Kent

With eight million hectares of land burnt in the bushfires, luxury travel company Abercrombie & Kent has pledged about £52,350 to support relief efforts. Travellers can also donate via akphilanthropy.orgabercrombiekent.co.uk.

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