Former freestyle motocross rider and welder James Bartle cites his shock at the portrayal of human trafficking in the film Taken as the moment that set him on the path to creating his ethical brand Outland Denim. He subsequently travelled to Cambodia to observe the work of an agency rescuing sex-trafficked girls and, determined to join the fight, he set up a manufacturing facility in rural Cambodia, collaborating with NGOs to locate and recruit survivors of forced labour, human trafficking and sexual exploitation. Employees have two years’ paid training, covering every aspect of denim manufacturing, with a starting salary of a living wage. Bartle’s work saw the brand shortlisted for the 2018 Thomson Reuters Foundation Stop Slavery Award, and the Duchess of Sussex is a fan of its women’s line. Men’s jeans start at £160, with 10 per cent of proceeds reinvested in education and training.