Gus the gorilla makes a stand for endangered species

Sales of the recycled-plastic scupture, in super-size or miniature, will raise funds to help to halt the extinction of endangered animals

Gus the gorilla models, £100 each
Gus the gorilla models, £100 each

In the summer of 2017, visitors to Finsbury Avenue Square in the City of London were confronted by a 3.7m white gorilla made of recyclable plastic – a sculpture forming the physical centrepiece of an augmented reality exhibition entitled Wild Life. A collaboration between the London design house Marokka, Broadgate and The Aspinall Foundation, Gus, as the gorilla was named, was created to highlight the plight of endangered animals around the world and showcased Marokka’s distinctive, angular method of paring back animals to their underlying geometric forms. Available to commission in any colour, a full-size Gus costs £24,000, but he also comes in 27cm models (£100) in shades of graphite, white or light grey. Marokka donates 10 per cent of profits from all sales of Gus to The Aspinall Foundation, which is committed to halting the extinction of endangered species and, where possible, returning animals to the wild.

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