New eco-sneaker brand steps up to fight deforestation

Italian brand Yatay will plant a tree for every pair of its environmentally friendly shoes sold

Yatay low-top sneakers, £220
Yatay low-top sneakers, £220

If Yatay – a new brand of handmade Italian sneakers – is good enough for Benedict Cumberbatch, then it’s good enough for us. The very pattern of a How To Spend It wise guy, the actor was seen line-dancing in them with Kylie Minogue on James Corden’s The Late Late Show in May.

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The shoes, which come in both low- (£220) and high-top (£260) versions, have impressive eco-credentials, with uppers made from a mix of bio and recycled plastics, soles from biodegradable polyurethane and hemp laces. The brand is the brainchild of Umberto de Marco, chairman of Coronet Spa, which specialises in producing environmentally friendly materials for clients including Louis Vuitton, Tod’s, Armani and Stella McCartney. For each pair sold, Yatay will plant a tree in partnership with One Tree Planted, an NGO committed to fighting deforestation across the Americas, Asia and Africa.

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