Toms makes waves with philanthropic new footwear collection

The brand’s new Whale range highlights the work of the Oceana charity in protecting marine species

Toms washed canvas Oceana boat shoe, £60
Toms washed canvas Oceana boat shoe, £60

Blake Mycoskie founded his footwear label Toms after a trip to Argentina that left him shocked at the number of children without shoes. Since 2006, the company has given away more than 75 million pairs of new shoes to children in need in over 60 countries through its campaign that donates one pair for every pair sold. Its latest Whale collection includes two ocean‑themed men’s designs that celebrate the recovering populations of grey and humpback whales: there’s a washed canvas Culver boat shoe (£60) embroidered with grey whales, and an espadrille (£50) bearing a map of the blue whale’s migration routes. Toms has created the collection to raise awareness about the work of the international charity Oceana, which is dedicated to protecting whales and other marine species from unsustainable fishing.

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