Savvy new menswear label linking up with military charities

Patria donates 10 per cent of the profits from its limited edition crowdsourced collections

Patria cotton Jack sweatshirt, £120
Patria cotton Jack sweatshirt, £120

Set up last year by Richard Thackray, a former Royal Navy lieutenant, Patria is a luxury menswear label that donates 10 per cent of its profits to Britain’s three largest military charities: the Royal Air Force Benevolent Fund, ABF The Soldiers’ Charity and the Royal Navy & Royal Marines Charity. Run by a team of veterans, Patria collaborates with leading British clothes manufacturers and cordwainers, and funds most of its collections by crowdsourcing, so there is zero waste.

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It has created limited edition ranges of cashmere sweaters (from £210), rugby shirts (from £120), shoes (from £275), scarves (£99) and woolly hats (£80), and this spring will see it debut collections of polo shirts (£75), T-shirts (£30), business shirts (£99) and a leather/suede sneaker (£99).

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