Sunglasses with a charitable vision

Eyewear brand Pala will donate a new pair of prescription glasses to a patient in Africa for every pair of sunglasses it sells

Pala Neo classic tortoiseshell sunglasses, £60
Pala Neo classic tortoiseshell sunglasses, £60

Around 640 million people around the world live without access to eye care – a statistic that inspired the digital media creative John Pritchard to set up a business that gives back. His sunglasses brand Pala is named after the impala antelope, which relies on its superb eyesight for survival, and is committed to working with the international charity Vision Aid Overseas to fund eye-care projects in Africa. The sunglasses cost £60 and, for every pair sold, a new pair of prescription glasses is donated to a patient – in addition to helping fund vision centres. As a further initiative, Pala is working in partnership with the Ghanaian NGO CARE 4 Basket in Bolgatanga in northeast Ghana, employing local craftspeople to weave sunglasses cases made from plastic bags twisted into yarn (a material increasingly used due to the seasonal availability of straw and the need to tackle waste in the country).

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