Boutique Ibiza hotel Pikes has provided the setting for some of the island’s most iconic cultural moments, from Freddie Mercury’s lavish 41st birthday party to the filming of the video for Wham’s Club Tropicana. Now owned by Ibiza Rocks, it is extending its reach into the world of art as it hosts the Free Women exhibition (Thursday August 24 to Saturday September 30) by eminent fashion photographer Diana Gomez.
An ode to female empowerment, the show will bring together some of Venezuela-born Gomez’s most renowned works, which have been used by the likes of Lancôme, Nike, EMI and Virgin. The vibrant, often provocative images have been reimagined in new formats especially for the exhibition, with 13 of her celebrity portraits featuring on LED light boxes (50cm x 75cm, from £1,500). Standout pieces include an image of actress Rosario Dawson (£1,500), resplendent in peacock-coloured metallic feathers and fierce gaze, taken during the 2013 Cannes Film Festival for Italian Grazia, and a shot of Courtney Love (£1,500) in pensive mode, her red lips and bright blonde hair sharply contrasting against her luminous-white skin.
Also on display will be 17 of Gomez’s autobiographically inspired photographs, featuring models enacting key episodes from her life. These colourful pieces will be presented as large-scale outdoor installations (from £3,000), ranging from free-standing billboard-style structures to pieces hanging from the hotel’s tennis courts, as well as an artwork installed in the swimming pool.
“I wanted to put these images in a new context,” says Gomez. “I never wanted to show them in a gallery environment; I always want to do something unexpected and unique. Pikes is the perfect space for the exhibition because it’s very free – it’s a place where people take away their shield and their masks and just behave the way they feel.”
Varied and vivid, the installations range from the seductive vulnerability of Rebel (£5,000), featuring a girl in a black cut-out bodysuit and leather jacket, inspired by one of Gomez’s relationship break-ups, to the bright and joyful, pop-art-style Love (£4,000) and fairytale-esque Explore (£5,000), her take on the connection between dreams and reality. Each is also available as a limited edition print (from £1,500), and all the prints and artworks in the show will be available to buy at Pikes or through Gomez’s website, with 20 per cent of all proceeds going to the Teenage Cancer Trust.