It was at Studio 54 in the late 1980s that Andy Warhol fell in love with Swedish vodka brand Absolut. He took to wearing it as perfume (as he didn’t drink) and went on to create a bottle design for his favourite scent. This kickstarted more than 600 artist collaborations between the spirit’s brand and the likes of Damien Hirst, Annie Leibovitz, David Bowie and Miles Davis, and now it is delving further into the art world with the launch of Absolut Art, a new e-tail platform that connects emerging artists with collectors.
“We handpicked artists from around the world, and they have created exclusive pieces for us,” says Absolut Art CEO Nahema Mehta. “The works are transparently priced, shipped within 48 hours and arrive framed and ready to hang.”
Limited edition prints are priced between £100 and £2,000, and current works for sale include Berlin-based artist Gregor Hildebrandt’s o.T. (G. G.), from £2,000, a black and white image of Greta Garbo, rephotographed and reflected in a self-made mirror; images by New York-based photographer Ruvan Wijesooriya, whose work ranges from an edgy snapshot of his home city New York (Girl and Window, from £340) to an atmospheric floral vignette (Flowers in Skåne, from £305), and the psychedelic screen-printed doodles of Maria Bajt (The Drifting Starfish 2, from £400).
The site currently features more than 100 artists based in New York, Berlin, Stockholm and Los Angeles, with plans for Hong Kong and Havana next, but what makes it particularly enjoyable to browse are the snappy and informative videos on each artist. The offerings are also searchable by price, size and category – from photo art and digital art to “colourful art”. And the helpful “art wall” tool lets browsers see a work in a mock living-room space.