November 03 2011
Fitting neatly into the niche between fashion and fine jewellery (and with an inventory that falls into prime Christmas-present territory), e-boutique RubyGold launched earlier this year with the aim of creating a “treasure trove of jewels and gems”. Founder Hayley Nicholl used her five-month “adult gap year” to source jewellery from a diverse mix of labels such as Peter Lang Australia (whose standout statement pieces are priced £65-£440), LA-based Zoë Chicco (from £165) and NY-based Fenton (£110-£360). Fenton is a playful baroque-inspired label launched by Dana Lorenz, who formerly worked at Gucci and Donna Karan. (Second picture: Fenton’s gold Versaille Antler earrings, £260.)
European designers are well represented, too. Among them is London-based Bex Rox, whose work marries unexpected textures and ancient Chinese knotting techniques, such as those used in her Gold Chain bracelet (£195) – a mix of gold-plated chain link, goat suede and raw faceted hematite paired with a chunky magnetic clasp. There’s also Henriette Lofstrom, whose 2008 graduate collection earned her The Goldsmiths’ Company coveted first prize. Her designs include pieces such as the Cascade Necklace (third picture, £325), a modernist piece that combines 22ct pale gold tubing with clear crystal rods.
But the site’s bestsellers (and the label most likely to make it onto my own Christmas list) come courtesy of Slovenian-born Lara Bohinc, who translates her trademark eclipse emblem into a range of snake chain necklaces, cuffs and earrings in platinum, rose and black gold (£325-£650) as well as delicate laser-cut cuffs and necklaces in rose gold and rhodium (from £195). (First picture: Lara Bohinc Tatiana cuff, £235.)
Next up for the fledgling website is a collection from designers “fresh out of jewel school”, which Nicholl has been sourcing during her trips to graduate, trade and fashion shows. She will also be developing the site’s new Style Edit section – a recent Halloween selection singled out edgy pieces such as husband-and-wife duo Joomi Lim’s fantastically named Metalli-Feroce chain bracelet (£90) and Zoe and Morgan’s edgy gold and sapphire skull ring (£375).