Women's Fashion | Need To Now

Two launches for an avant-garde designer

Chalayan unveils a standalone e-shop and clean-lined collection

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Two launches for an avant-garde designer

February 24 2012
Vicki Reeve

Intellectual, experimental, innovative and avant-garde, Hussein Chalayan has long been the thinking fashionista’s designer. But with his avant-garde approach uppermost in many other minds, he’s found it hard to escape his fabulous-but-“difficult” show pieces, such as his “coffee-table skirts” (for autumn/winter 2000, the tables were made of concentric wooden circles that telescoped out to be worn by models on the catwalk).

Chalayan does, however, make eminently wearable clothes, and perhaps to emphasise the point he has just launched not only his first standalone e-store, Chalayan.com, but also a new capsule collection, Grey Line (three looks pictured). The latter is aimed at a younger customer (though there are definitely some pieces that work for the more mature woman) and is reasonably priced, from €100 for a top to €500 for outerwear. Think mainly clean-lined, beautifully cut modernist pieces in white and grey, sometimes punctuated with wide orange trims and blocks.

The e-store, which is open to select European countries, will also carry some pieces from the runway collection Black Line and Chalayan’s Comme des Garçons-produced fragrance Airborne – plus, exclusively online, Chalayan sunglasses (from March) and bags. And returning to coffee tables for a moment, Chalayan’s eponymous and fabulous coffee-table book (published by Rizzoli) will also be available at the online store.