March 12 2011
Carrying out a cull of my closet recently, I was struck by just many of the longest serving and most-loved pieces in my wardrobe are from DKNY. Despite this, I have never been attracted to Donna Karan’s lesser known DKNY Pure – a label I have always walked past whenever I have encountered it (usually in the far reaches of a New York department store). I assumed that it was just a cheaper casual wear line and it struck me as a little basic and drab.
But zipping through Selfridges recently to meet a friend for tea, I was stopped in my tracks by a silk tunic dress (pictured, £310) in a silvery paisley design. I’ve always had a passion for swirly prints but this dress practically flung its arms around me and begged to be taken home. So too did the the paisley silk trapeze top (£310) which I knew immediately would hide a multitude of missed Pilates sessions and look stunning with skinny jeans.
Featuring an asymmetric hem and flattering tiered ruffles, the trapeze top, I subsequently discovered, is a signature piece and a constant bestseller in the Pure DKNY collection. I was tempted to scoop up armfuls of the style – it came in other colours including white silk – as I knew I’d wear it forever.
Chatting to the assistant as she wrapped my acquisitions, I discovered that DKNY Pure is made entirely in natural fabrics, including linens, silks and organic cottons. I’ll be going back to buy the red silk dress with ruffled hem (£210) and that’s my summer wardrobe update (almost) done.