Women's Fashion | E-cquisitions

A desirable designer launches her spring collection online

Power meets grace and beauty on this slick, unpretentious website

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A desirable designer launches her spring collection online

February 08 2011
Vicki Reeve

Fashion designer Zoë Jordan must be tired of being referred to as “daughter of Formula One boss Eddie Jordan”, but the description might change as more people familiarise themselves with the desirable pieces she’s created for her small but perfectly formed label Irwin & Jordan. Her brand – worn by, among others, Helena Christensen and Alexa Chung – won the Elle and British Fashion Council Talent Launch Pad Award in 2010.

One of Jordan Jr’s trademarks is, she says, “a boyish twist”, which was clear in her recent winter collection – think Savile Row tailoring and heritage fabrics (a fabulous hunting-wear-inspired Bassett Jacket, £270, and City-banker-style Beagle Coat, £340, are both in the sale). The just-launched (February 8) spring collection has a necessarily lighter touch, but still has a hint of the masculine: a white ensemble (second picture) of wool Reggie Jacket (£595), jersey Jimmy Vest (£90) and wool Alfie Shorts (£235) has an on-trend 1970s vibe, while the beige cashmere-mix Bobbie Jacket with contrast brown elbow patches and trim (£495) is a cool-meets-classic winner.

My favourite? The cropped silver-sequin Winston trousers (£395) with flattering front pleats and jersey ribbing above the ankles. For a more obviously feminine look, see the gorgeous floral-lace Frankie Dresses (first picture, £415) – which somehow contrive to combine primness with the seriously sexy – or a flirty Tyrone dress in silk and jersey with asymmetric hem (£395).

The latter comes in two prints: one an inky-sky effect, the other the result of a collaboration with artist Jacky Tsai, whose “floral skull” design was made famous by Alexander McQueen. On a white Tyrone dress, Tsai’s realistic tiger prowls purposefully through pink amaryllis-style flowers (third picture, £395). On the white-silk Jacky scarf, the same motif is in greys, as if pencilled directly onto the fabric (£195).

Power meets grace and beauty: the artwork could be a metaphor for Irwin & Jordan the brand.