October 12 2010
It’s increasingly common that women who set up businesses selling contemporary fashion labels or vintage clothing were originally inspired to do so by childhood memories of their mothers’ passion for fashion. Perhaps this is because these entrepreneurs were teenagers in the 1970s and 1980s, just when fashion started to have a much higher profile and broader mass appeal. Claudia Ricco and Yasmina Khanlari, co-founders of e-commerce vintage clothing site Rewind Vintage Affairs, are no exception – although, in their cases, their mums were jetsetters not Miss Selfridge habituées. Ricco’s mother would fly to Milan for private viewings of French fashionista Loris Azzaro’s latest collections.
Azzaro is the sort of name you might find on this site – rather obscure now (though Azzaro is undergoing something of a rensaissance) but one with which many vintage-clothing obsessives will be familiar, along with such venerable labels as Angelo Tarlazzi and Paco Rabanne. But the site also includes a treasure trove of well-priced clothes by household names Chanel, Louis Vuitton, Gucci and Prada. Usefully for fans of specific designers, the Shop section is also subdivided into labels: Azzedine Alaïa, Lanvin, and so on.
There’s a 1980s, power-dressing vibe to much of the stock, from a swashbuckling military-style blazer by Chloé (first picture, £280) to an hourglass Thierry Mugler skirt suit (£320). Accessories – these include a quilted 1980s Chanel bucket bag (£1,350) and a cowgirl-style Prada bag (second picture, £240) – are particularly strong.
Memories of glam mums aside, Khanlari and Ricco have worked extensively in fashion – the latter for Viktor & Rolf and Marc Jacobs, among others – and both bring this experience to their buying. They also draw on it when guaranteeing that their goods aren’t fakes by inspecting them for workmanship, fabrics, labels and authenticity stamps.