December 20 2012
Burberry’s winter Prorsum collection is one of its most successful ever. Its glamorous evocation of an aristocratic country lifestyle still manages to look contemporary, and the garments – all tightly belted, quilted velvet, full-skirted coats in rich shades such as old burgundy, or sexy tweed pencil skirts with a whoosh of ruffles on the front – are a celebration of timeless femininity. Meanwhile, the bags that go with them are a more accessible hit. Even the clutches are based on leather-trimmed shooting-bag styles, in country shades and with gilt fox or hound-head clasps (from £895; examples in first picture).
Other than the brand’s stores, the place to discover these delights is Harrods’ new Burberry pop-up, which has taken over four of the store’s windows in a profusion of golden balloons, luscious accessories and the best pieces from the catwalk collection, along with a selection of classic trenchcoat styles and the prized new watch models.
To make the pop-up even more attractive, there are several exotic-skin versions of the bags that have been made specially for this occasion, including a studded alligator Knight bag (£14,000) and a black python Manor bag (second picture, £3,695). Customers can view the pieces from both inside and outside the windows. This is an ideal location for last-minute festive shopping, but if being observed from the street while browsing does not appeal, the pop-up extends into the store with more stock and more discretion. It also runs into the next season (it is open until Saturday February 23), with early spring styles arriving to celebrate the Chinese New Year and London Fashion Week.
After its live-streamed shows and instant online catwalk orders, this is yet another way that Burberry is elegantly showcasing its mastery of innovative retail techniques.