August 11 2011
How To Spend It has already picked up on Monica Vinader’s reasonably priced, unfussy yet eye-catching jewellery; she has three stores in Spain, while in London, Liberty, Harrods and Selfridges all stock her wares (together with other jewellery rooms in the capital); and she has been shortlisted for Jewellery E-tailer of the Year in the UK Jewellery Awards 2011 (winner to be announced later this summer).
Now she is finally launching her first UK boutique – on London’s South Molton Street – on Thursday August 11. As well as bestselling Monica Vinader collections Fiji (18ct gold vermeil Love Friendship bracelet, £95) and Rio (large sterling-silver Success bracelet in chocolate, £115), there will be classic pieces such as the 18ct gold Nugget Cuff with smoky quartz (first picture; as seen on Claudia Schiffer, £420).
To celebrate the opening of the Mayfair store, a limited-edition sterling silver, gold vermeil or rose-gold “M” monogram pendant – exclusive to the new boutique – will be available, at £60 (second picture). So what if your name doesn’t begin with an “M”? I’ve already come up with excuses to buy several: one for Me, one for Mum, one for My goddaughter… Simple.