December 18 2009
Outlet shopping is one of the great retail sports of our time, and I well remember the happy afternoon I spent charging round the Loro Piana factory outlet store, buying, among other things, a skiing coat – even though I don’t ski. Now I have found another interesting factory outlet store in Soragna, a small town in the agricultural Emilia Romagna district of Italy that tends to slip beneath the fashion radar.
Soragna is home to Raffaele Caruso, a suit factory that makes for some of the big fashion brands, and its outlet shop. I must admit that I would never have heard of it unless my old friend and former Brioni boss, Umberto Angleoni, with whom I have collaborated on a couple of books, had not bought into it.
The outlet shop is a treasure-trove of topcoats, trousers and so on (pictured). Its suits are made with canvas interlinings that behave like bespoke and settle to the form of the wearer, and Caruso even offers a made-to-measure service in the outlet shop, with discounts of around a third, bringing you a world-class suit for as little as £700.