Style | Need To Now

A highly convenient fashion pop-up

A Kensington store with a unique philosophy comes to Covent Garden

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A highly convenient fashion pop-up

February 17 2012
Avril Groom

Anyone who loves The Convenience Store’s refreshing, thoughtful and idiosyncratic approach to fashion but finds its off-piste location near the Trellick Tower a little inconvenient is in for a short, special treat. The store’s founder, Andrew Ibi, is acknowledging London Fashion Week by taking over an empty Covent Garden shop for a week from Friday February 17 for his latest pop-up project, Back Issue. He is, he says, “helping to up the profile of an area that has become a little problematic in the current climate”, and he is doing it in his unique way.

The Store’s philosophy has concentrated in recent seasons on designers with a strong and not trend-led handwriting, bringing back pieces from earlier collections that may have been too directional to be saleable at the time, and adding archive items from key collections by designers before they became widely commercial, as well as picking the strongest new, highly individual talent. It is a resource for anyone tracking down particular creative items from the recent past and looking for new craft-made pieces. “Contemporary vintage” items in the pop-up include a numbered, mint-condition pair of first-edition Yohji Yamamoto/Adidas trainers, layered sheer over opaque, early-1990s tops by Martin Margiela and characteristically flamboyant black shirts by Viktor and Rolf.

Current work includes individualists such as Boudicca, Veronique Branquinho and Ann-Sofie Back and a collection of bright young things – Atalanta Weller’s architectural and artisan yet wearable shoes (example in second picture), Christian Blanken’s cool, sophisticated tailoring (example in first picture), geometric pleating from Sudanese designer Omer Asim and surrealist, “torn” effects from Adam Andrascik. Not for fashion faint-hearts, but a rewarding experience for the open-minded and adventurous.