Style | Need To Now

The new tailoring flagship with an edge

Sharp suits are the order of the day at this ‘dark and decadent’ outlet

The new tailoring flagship with an edge

Image: David Ellis

January 26 2012
Vicki Reeve

Gresham Blake is a tailor with a bit of edge about him. Now, underlining that point, he has opened a new flagship store in that most hip of hangouts, London’s Shoreditch. Naturally, it’s a perfect fit; Commercial Street seems made to measure for the ever-so-slightly naughty clothier from Brighton. His bespoke, made-to-measure and ready-to-wear clothing for men and women has adorned the arty and the party crowd, including Nick Cave, Tracey Emin, Plan B, The Kooks, Paul McCartney, Richard E Grant, Christian Slater and Ray Winstone (who co-hosted the launch party last night).

But that’s not to say Blake can’t deliver a more sober suit. He uses fine British-milled materials combined with quality tailoring that can look as classic as you like for City wear; try his Traditional Bespoke service with age-old methods such as a loose canvas, hand-sewn linings and handmade buttonholes, and which of course need several fittings (from £1,100 for a two-piece men’s suit; women’s from £865).

The latest store, which replaces Blake’s showroom in South Molton Street, London, and joins his popular boutique in Brighton, promises to offer a more “dark and decadent” experience, with a 19th-century maximalist twist. At ground-floor level there’s a Victorian mosaic-tiled floor, exposed brickwork and dark-grey walls, circular Victorian sinks upcycled into display units for ties and accessories, plus gold sycamore units and a glass floor that overlooks the fitting room below – with a guitar, turntable, fashion and art books and photographs of some of Blake’s most famous clients on the wall, all looking pin sharp.