January 12 2012
Last April, Havaianas introduced its collection of brightly coloured “rain boots” to the world. It was a canny move, especially in the UK, which had already taken to the Brazilian brand’s super-comfy flip-flops – their well-cushioned soles, flash colours and patterns, plus the way they keep their shape – but which had to take the Havaianas slogan “Always summer” with a pinch of salt. As we all know, every sensible British festival-goer always packs a pair of Wellington boots, just in case, and Havaianas’ rubber boots helped jazz things up a bit in the rain.
Now, in store this week, Havaianas is launching its “make your own” concept for boots: shoppers can customise their Havaianas wellies with cute little pins – think ladybirds, flip-flops, lovehearts, robots and skull and crossbones – that fit to the cuff atop the boots. Simply choose a pair of boots from the range of eight (pictured), from the more sedate plain green or black versions to the swirling Elegance design on brown background or the vibrant palm-tree, citrus fruits and blue-sky print Always Summer.
You’ll never pick up the wrong pair of wellies from the chaos in the boot room again.