Style | Need To Now

Jimmy Choo goes up in the world

A new St Moritz boutique for the covetable brand

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Jimmy Choo goes up in the world

December 08 2011
Lindsay Macpherson

St Moritz has never exactly been lacking in the style stakes, but now Europe’s chicest alpine destination (and the world’s oldest winter sports resort) has just upped its fashion-ante with the launch of a brand new Jimmy Choo boutique. In contrast to last month’s launch (the brand’s first standalone men’s store, in London’s Burlington Arcade, designed as a “homage to the 1960s Mayfair playboy”), the boudoir-esque boutique is outfitted in mirrored tables, lush tufted seating and crystal-drop chandeliers, and houses the entire women’s collection of shoes, handbags, accessories and sunglasses.

To celebrate the launch, the store will be stocking a specially created 17-piece St Moritz capsule collection, designed to keep ski bunnies snug on the slopes with sumptuous fox-fur, soft leathers and cosy shearling. Highlights include Leah (first picture; SFr2,875, about £1,979), a black fox-fur bag with a woven cross-body strap, deerskin trim and stirrup hardware; an equally covetable matching slouchy hobo version (Lily, about £2,750); and Dicey (second picture; about £1,807), a decidedly après-ski statement fur high-heeled boot.

The collection is available in a limited quantity, exclusively at the St Moritz store, but as compensation for anyone staying closer to home this Christmas, Grove (about £430), a sporty moon boot, trimmed in black or white shearing or leopard-printed fur, will also be available to purchase online.