Style | Need To Now

Fine menswear, Welsh beer: what’s not to like?

An esteemed menswear brand celebrates its latest opening

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Fine menswear, Welsh beer: what’s not to like?

October 08 2011
Henry Westcott

In the increasingly technological world of fashion, it’s refreshing to see a company’s ethos embracing “honest products, well made, using great fabrics”. This is the philosophy behind Albam, an independent menswear company founded in 2006, based originally in London’s Soho (now also in Spitalfields and Islington) – and a How To Spend It magazine Cult Shop back in March 2008.

And now, say Albam’s founders, James Shaw and Alastair Rae, “We’re making our first foray out west” – to Pedlars on Talbot Road, W11 (second picture), much loved for its similar set of values and its covetable homeware. Albam’s offerings at Pedlars (from October 10) will be a selection of autumnal attire including their signature lightweight rain mac (first picture, £199) and pared-back basics for the stylish gent, all coupled, no doubt, with products from Pedlars’ eclectic selection.

There’s a party to celebrate the collaboration at the Pedlars store on Talbot Road on Thursday October 13. Refreshments are to be provided by the Hawarden Farm Estate Shop – owned by Pedlars’ proprietors Charlie and Caroline Gladstone – and with promises of Welsh beer and lovely things to look at, what’s not to like?

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