Style | Diary of a Somebody

Maria Grachvogel

It’s the calm before the storm for the London-based fashion designer

Maria Grachvogel

September 15 2011
Maria Grachvogel

Day: 1 | 2 | 3 | 4 | 5

This morning I was struck by the silence in our studio. With just two days until our show and flagship store opening party, everyone is totally focused on the tasks at hand to make sure everything is perfect; it’s a bit of quiet calm before the storm. Our new space is such a lovely place to work. Our previous offices were in the basement of our old shop, but now we are in a beautiful atrium studio space above the new shop in a lovely part of Chelsea. The whole place is completely bathed in natural light – one of the reasons I fell in love with the place. It’s much easier for me to be productive and inspired in this environment.

As we are in the final push for the catwalk show tomorrow, it would be easy to over-caffeinate and over-indulge in comfort food. But I do my best to at least eat something healthy to keep my energy levels up. When we are in this intense stretch of time, I try to make a great salad at home to bring in for a working lunch. For years we have ordered a weekly vegetable box from Abel & Cole and it turned up this morning just in time! So I threw together a mix of avocado, tomato, rocket and some of the freshest mozzarella I have had in a long time.

After lunch, we spent the afternoon organising some of the more fun details for Friday’s show. First up was working on the music soundtrack. We are aiming for something upbeat that also captures some of the fierceness of the collection, so this season we are working with Dan Lywood, who DJ’d for me at various parties and my wedding and has a great ability to get people dancing. I do spend a lot of time selecting the right music as I try to create a narrative that flows through the collection looks as they appear on the catwalk, so this process goes on throughout the day with new tracks being emailed to me to listen to.

Then, on to party planning. We chatted with Quintessentially to sort our drinks for the party. We are serving some of their wonderful wines and champagnes, but I simply had to have cocktails as well (a Maria party would not be the same without these, especially in our new deco home!) and this time we are serving Diamond Vodka specialities. I have to say I love the idea of the Champagne Diamond – how chic does that sound? Then we speak to our wonderful caterer, Moreplease, to choose the canapés. My clothes are quite tactile so I expect that the party guests may want to touch them so we are going to have to get creative with the presentation to avoid sticky fingers! Dan is also creating a great playlist to set the mood for the party. It’s exciting that it’s all coming together and I am really looking forward to hosting a fun event for so many people who have supported us over the years.

Heading home for a quiet evening to rest up for the craziness. I am expecting tomorrow to be a day dominated by model casting and last-minute preparations.

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